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  • Office Location: Dragon Court, 27-29 Macklin Street, Covent Garden London, WC2B 5LX
  • Office Name: Reed Online, Dragon Court
  • Sector: Central Support
  • Salary: £40000 - £45000
  • Job Type: Contract
  • Role Type: Full-time
  • Job Ref: 435651

CRM Manager

An outstanding opportunity has arisen for an accomplished CRM expert to join one of Britain’s most established digital brands for an 8 month FTC (remote working until at least June).

As we continue to evolve the complexity of our CRM offering, we seek an experienced CRM Manager for an integral role in our CRM team. 

We have a highly visible, category-leading brand and a reputation for creating innovative and exciting ways of connecting with our customers. We have reached a pivotal point in our CRM offering, and require a highly-skilled CRM manager to drive our offering to the next level.

You will have hands-on experience of planning, building and optimising CRM campaigns, as well as exceptional knowledge of creating and delivering CRM strategies. You will have expert-level, executional knowledge of delivering lifecycle, marketing and transactional communications across various channels. You will be well versed in the engagement platform ecosystem, and have experience weaving messaging campaigns together simultaneously.

Reporting to the Senior CRM Manager, the successful candidate will help be responsible for ideating, project managing, creating, running and reporting on new sophisticated campaigns for CRM for our B2C audience. 


  • Hands-on experience of managing the creation and delivery of effective CRM campaigns across multiple channels
  • Experience of creating and delivering effective and sophisticated messaging strategies, spanning across multiple channels
  • Hands-on experience using CRM tools such as Braze, Leanplum, Mapp etc
  • Experience of CRM reporting and analytics, in order to obtain actionable insights to inform CRM strategy and optimisation
  • Experience of user segmentation and a demonstrable understanding of user lifecycles in order to drive performance of lifecycle campaigns
  • Demonstrable ability to collaborate with cross-functional teams to develop new initiatives and improve existing programs
  • Demonstrable ability to manage quality control, content, design and brand in CRM campaigns 

The role

  • Own and deliver data-driven CRM projects for our B2C audience
  • Own and deliver lifecycle and bespoke communications across multiple channels, including email, SMS and push notifications
  • Collaborate with the marketing team to integrate CRM into wider marketing activities 
  • Be the visionary for new and exciting user messaging opportunities
  • Assist the branding team in providing a consistent user experience across all CRM touchpoints
  • Implement a robust testing and reporting framework to allow the wider business to measure CRM performance
  • Work within cross-functional teams, including Marketing, Product, Analytics, Data Science and BI to deliver new, and optimise existing, CRM programs

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All job offers are subject to satisfactory references and compliance with vetting requirements applicable to the job role. REED is an equal opportunities employer.  We aim to ensure that no candidate or employee receives less favourable treatment on the grounds of gender, race, disability, sexual orientation, religion or belief, age, gender identity, marital or civil partnership status, pregnancy or maternity.  We are a MINDFUL EMPLOYER and offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria.

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